I am all about making good things happen

I truly believe that small businesses have the biggest impact on our community. I know you started your business to change something you care about. I also know it's tricky to run a business when you are the product and the expert.

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I spent the first 10 years of my career working with purpose-driven organisations of all shapes and sizes. I helped mutual banks create innovative, implementable strategies to change the fate of their customers and make them sustainable. I also helped start-ups create groundbreaking products and services that shifted the story of young families living in poverty. I've worked on many other interesting projects, including designing services, implementation plans, facilitating workshops, upskilling emerging talent, improving ways of working, and just making things happen.

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Then I had my baby and became incredibly passionate about the impact small businesses and independent professionals can have on one single life (or two). The small businesses I chose to support me throughout my pregnancy, birth, and early motherhood have changed my life. (Thank you!)

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I decided it was time to bring my creativity and experience to Small Businesses who are creating good in their community and have Big Dreams for them and their clients. My happiest times have always been working for and with small businesses, teams of 1 to 10 people. Businesses that have their customers at the heart (for real, not just as a slogan).

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I started We SHiFT to share my expertise and support purpose-led small business owners ready for their next step. Running your own business has many ups and downs—inconsistent customers (revenue and profit), lots of ideas but not enough time, questions, imposter syndrome. It’s essential to have a north star and a clear plan to get there. I know how to design services, understand what your customers need, and match your big goals and vision with simple processes to get you there. I live and breathe for that AHA moment, when you go from "wtf" to "Oh my god, this is it—let’s go!"

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My superpower is to sleep anywhere—well, that was before having a baby! No, seriously, my superpowers are:

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• Translating complex ideas into simple concepts

• Going from problem to unique solutions that just work

• Finding workarounds—regardless of budget, I don’t usually take "no" for an answer. Instead, I get super creative and just make it happen

• Facilitating workshops to get your creative juices flowing

• Designing customer experiences that blow minds but are simple to deliver

• Creating unique value propositions to make you different (and better) from your neighbour

• Designing unconventional business models for unconventional business owners

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Who am I? I am Catalina Bonavia, a customer-obsessed designer and doer. I was born in Argentina and moved to Australia (just for 2 years, almost 8 years ago and counting!). I am now an Aussie who hasn’t tried Vegemite yet (I know, that’s not ok—but I haven’t had the courage to do it yet!). I am a mum to my beautiful baby girl, Lupe. I am driven by impact and creating a better world. I am your trusted partner to uplift your business and create more impact. Are you ready?